Brand Experience

Even with the explosion of online, mobile and all other technologies, one thing still holds true…

the brand experience created in-store is as important as ever to consumers

Why is the in-store brand experience so important?

  1. E-commerce has limitations – 67% of consumers still want to see and touch products 3
  2. Consumers are shopping less but want the experience of doing so to provide more 4
  3. Mobile continues to grow and consumers want unified online and bricks-and-mortar experiences 4

48%

percentage of people 18 to 44 years-old who claim brand loyalty depends on the brand experiences created for them 1

90% of all US retail transactions happen in physical stores...5

but shopper satisfaction is declining up to 15% per year 6

People are 3x more likely to remember a real-world experience than a virtual one7

80%

percentage of shoppers who will talk about a great retail experience with their friends – often telling 4 to 5 other people 2

75%

percentage of shoppers who have enjoyed a great retail experience and intend to return the next time they need a similar product 2

74% of retailers believe developing a more engaging in-store customer experience is critical to business 8

Information Resources
  1. US Consumers Love the Brands that Love Them, According to Analytic Partners Survey
  2. Brand Experience and Shopper Loyalty in Retail
  3. Strengthening the Core of Retailing to Help Retailers Deliver on the Brand Promise
  4. Clicks and Mortar: Why In-Store Experience Matters (Now More Than Ever)
  5. Adventures in Retail – In Search of Seamless Brand Experiences
  6. Four Keys to Surviving the Future of Retail
  7. Experience Matters: The Science Behind the Resurgence of Physical Stores
  8. 74% of Retailers Believe Developing a More Engaging In-Store Customer Experience is Critical to Business

Let’s work together

Because every Brand has a story to tell