The process for developing a brand identity system that truly articulates your brand takes an incredible amount of research, smart thinking and intuitive design.
But a strategic brand identity ensures your brand is easily heard, recognized and remembered.
In simplest terms, brand tone is the personality of your brand or company. It serves as the guide for what you say and how you say it. Brand tone should convey your brand's values and beliefs but should also connect with your audience in a relevant way – like a friend speaking to another friend. Brand tone should sound and feel like a person, not a corporate mission statement. Because this is what makes your brand relatable to those you are having a conversation with – your customers and prospects.