Relevant emails drive 18x more revenue than broadcast emails
Triggered messages have click rates 119% higher than "business as usual" messages
Personalized emails improve conversion rates by 10% 11
At its core, customer relationship management is a model for managing all interactions between a company and customer. It is a business strategy implemented to increase profitability by building and maintaining customer loyalty. Customer relationship management marries all data sources within your organization to clearly define your most valuable asset – the customer.
But the insights garnered through customer relationship management practices do more than help you gain a better understanding of your customer. They also help with retention, attracting new customers and increasing profitability – all while decreasing costs through increased efficiencies. Customer relationship management is a customer-centric philosophy – one that must be implemented throughout an entire company, its people and brands.