If done right, branded merchandise can create new loyalties with your customers and spread the word about your business, products and services to new audiences.
It is important to choose products that support and reinforce your brand image. But those same products also need to be of value to your customer, and there is industry research that can help you do just that.
As the chart shows, writing instruments are the most popular promotional item with almost one-half of recipients having received at least one in the last year.
This has been consistent since 2008 and is the highest percentage of any country. Of all branded merchandise items, outerwear has the highest recall among recipients at 97%. This is because people are more likely to receive one of the more popular promotional pieces, such as a writing instrument, than a jacket. Also, most recipients view jackets as being more expensive, so they are more likely to hold on to them.