Print Collateral Branded Merchandise

A look into the world of branded merchandise

If done right, branded merchandise can create new loyalties with your customers and spread the word about your business, products and services to new audiences.

It is important to choose products that support and reinforce your brand image. But those same products also need to be of value to your customer, and there is industry research that can help you do just that.

Most popular branded merchandise categories

As the chart shows, writing instruments are the most popular promotional item with almost one-half of recipients having received at least one in the last year.

  • Writing Instruments
  • Calendars
  • Drinkware
  • Outerwear
  • Shirts
  • Desk / Office Accessories
  • USB Drives
  • Bags
  • Caps / Headwear
  • Health & Safety Products

Interesting Facts

Branded Merchandise Categories
Average number of months branded merchandise is kept
What happens to branded merchandise when not kept?
Contrary to popular belief, promotional items are not just thrown away.
And the likelihood of that happening has decreased over the years.
  • Give it to someone else
  • Throw it away
  • Put away & forget about it
Americans who have received branded merchandise remember the advertiser 87% of the time

This has been consistent since 2008 and is the highest percentage of any country. Of all branded merchandise items, outerwear has the highest recall among recipients at 97%. This is because people are more likely to receive one of the more popular promotional pieces, such as a writing instrument, than a jacket. Also, most recipients view jackets as being more expensive, so they are more likely to hold on to them.

How often do recipients feel favorable about the advertiser?
  • Outerwear
  • Recognition Items
  • USB Drives
  • Desk/Office Supplies
  • Calendars
  • Drinkware
  • Shirts
  • Caps/Headwear
  • Health & Safety Products
  • Bags
  • Food/Beverage
  • Writing Instruments
  • * ASI Global Advertising Specialties Impressions Study V.3

Let’s work together

Because every Brand has a story to tell